The Typical Scenario
Emerging technologies, globalization, and changes in customer trends are just a few of the many points that are compelling companies to rethink their approach and strategies as to how to better serve customers and improve their business.
As a result, companies need to adopt new business models that are more flexible, incorporate new sales channels, and find new ways to interact with customers. All of this will have a direct impact on the increase in demand and complexity to manage business successfully.
In most cases, to find a tradeoff between complexity, lowering costs, increase sales and improved customer service, companies start implementing ad-hoc disparate IT solutions. And often, such solutions do not provide a complete and single view of products, customers, marketing information, inventories, and more that lie scattered all across the organization’s systems.
This leads to loss of revenue and inefficient marketing because of uncoordinated activities, missing data, redundancies, and inefficient collaboration.
The organization has to struggles through to manage its multiple business models, transactions, sales channels, customer interactions, and processes. Additionally, their systems are often rigid, preventing customers from quickly delivering innovative features to gain a competitive advantage.
SAP Hybris Commerce
The omni-channel commerce solution from SAP Hybris helps businesses target customers and improve engagement no matter where they are. With continuous changes in the world of commerce, SAP Hybris enables you to give your customers a meaningful and consistent experience – across every channel, every time.
SAP Hybris is omni-channel at its core. The commerce software integrates all digital and physical customer touch points onto a single platform – including online, mobile, point-of-sale, call center, social media and print. No matter what industry you belong to, you can create contextual, personalized and relevant customer experiences that boost loyalty and increase sales.
The Hybris platform is open and extensible, allowing users to easily customize and extend the data models as well as the business logic to effectively fit into their business requirements. The SAP Hybris Commerce Suite uses the Hybris Platform to offer a single system for managing commerce operations, product content and channels.
Relying on the Hybris Platform companies are able to support their businesses and easily integrate with their existing systems; they are able to improve functional productivity, reduce costs and increase revenues. Also they have a future-proof technical foundation for growth which helps them in gaining competitive advantage and delivering even more innovative capabilities.
Among the top commerce software platforms worldwide, the core Hybris solution has been consistently ranking on top. Its B2B and B2C commerce applications comprise an Omni channel Offering, Product Content Management, Order Management, Merchandising, and Hybris Market Conversion.
“With SAP Hybris Commerce, we’re providing a rich shopping experience across multiple platforms, including mobile, that caters to customers around the world and helps us drive sales and increase brand awareness,” said Jim Ferolo, vice president of digital and marketing technologies for Maui Jim, a U.S.-based manufacturer of sunglasses. “We connected SAP Hybris Commerce on the front end with SAP ERP on the back end so that when customers place orders online, the software updates and stores customer records, inventory and other information in the ERP system and our on-premise CRM solution.” – SAP Press Release
1. Recognized as a Leader
Gartner and Forrester have rated Hybris as a Leader, in the digital commerce software
2. Easy to Scale Up
Hybris, being built on robust, agile and open architecture technology, it is designed to effectively and seamless integrate with your existing system and scale up as the demand rises.
3. Faster Go Live
In just a few months, the Hybris Commerce Accelerator can help kick start your commerce project. You can take advantage of the Omni-channel solutions, that are pre-configured for both B2B and B2C scenarios, as well as for specific regions and industries.
4. Go Global
With the internationalization options being embedded in hybris commerce software, go can go multi-site, multi-region and multi-currency.
5. Go with the customer
The Omni-channel offering lets you engage with your customer consistently and contextually, across every touchpoint.
The Hybris commerce software can be deployed either On-premise, On-demand, or as a Managed service.
The Hybris Architecture
Hybis is based on Java. The execution environment for the hybris Platform is a Java EE Servlet Container, such as Tomcat3,VMware, vFabric tcServer4, which is also based on Tomcat but provides commercial support. The platform and all extensions to it are running within the Spring environment, which allows easy wiring and configuration of each component. It provides generic logic such as security, caching, clustering and persistence.
A hybris module, will typically result in one or more extensions being added to the hybris Platform. Each extension may add additional services in the form of Spring beans to the global application context or may also choose to overwrite existing functionality. Extensions are either provided by hybris as part of the purchase of a module or written for custom requirements; in which case we call this extension a custom extension. An extension may simply provide additional business logic without exposing a visible UI or it may also contain a Java Web Application, that – for example – exposes RESTful interfaces or a HTML-based UI that can be used via a standard web browser.
Spring, is a part of Java EE. Spring is a lightweight framework. It can be thought of as a framework of frameworks because it provides support to various frameworks such as Struts, Hibernate, Tapestry, EJB, JSF etc. The framework, in broader sense, can be defined as a structure where we find solution of the various technical problems.
The Spring web MVC framework provides model-view-controller architecture and ready components that can be used to develop flexible and loosely coupled web applications. The MVC pattern results in separating the different aspects of the application (input logic, business logic, and UI logic), while providing a loose coupling between these elements.
All the application data that is necessary for the system to function and process on, is encapsulated in the Model, also called Data model.
View is responsible for rendering the model data, in the form of UI, which the end user sees and interacts with, while using the application / software system.
This is a crucial section, that is responsible for processing the user requests, building appropriate model, and passing it to the view for rendering.
An extension may include a Java Web Application. A natural framework choice to realize this web application in Spring environment is to use the Spring MVC Framework, but technically any Java Web Framework such as JSF or Struts may also be used.
Service-oriented web applications typically implement web service endpoints. The clients of these web services are often mobile devices, but may also be other presentation- oriented web applications (e.g. Ruby on Rails-based web applications) or other 3rd party systems. The hybris Omni Commerce Connect (OCC) web services for example offer a RESTful web services API and therefore can be considered a service-oriented web application. Hybris is completely open to whatever front-end technology you prefer. You may choose any Java-based web application framework which will allow you to directly interface with the business logic APIs (so-called hybris ServiceLayer API), or you may choose to use a non-Java web technology, run your web application on remote systems and integrate these web applications using web services. Web applications can either be developed using Java (Spring MVC, JSF, others) or any other non-Java technology like a Rails-based front end that communicates with hybris via web services can be used.
Omni-Channel Commerce Solution for B2C
Consumers feel delighted when they have a personalized, consistent and personalized shopping experience. This not only drives sales, but also strengthens customer loyalty. The hybris B2C Commerce application is one complete, omni-channel commerce solution that lets you deliver an exceptional customer experience via both digital and physical touch points.
Hybris B2C Commerce gives you the ability to offer innovative, omni-channel brand experiences at every touchpoint, including PC, mobile, tablet, call center, point-of-sale and social media. Companies can create the contextual, relevant engagements from the initial steps of research to customer-centric order handling experiences that inspire your customers to buy more.
Hybris B2C Commerce Accelerator with baked-in internationalization capabilities allowing you to be everywhere with a multi-site, multi-language, multi-currency experience.
Deliver targeted, relevant content and options through our advanced personalization. Innovate as far as your imagination will take you.
Hybris best-in-class search and navigation functionality allows your customers to browse and discover products and services they want.
Hybris delivers best-in-class scalability and performance, with its unique architecture and technology. Hybris B2C Commerce Accelerator with baked-in internationalization capabilities allowing you to be everywhere with a multi-site, multi-language, multi-currency experience.
Omni-Channel Commerce Solution for B2B
Just like consumers in the B2C scenario, the B2B buyers also expect the same omni-channel experience. Hybris delivers B2B user experiences on par with the best B2C websites. While your buyers enjoy rich functionality and personalization, you maximize loyalty and revenue.
Hybris B2B Commerce helps you to adapt to the changing needs of your business customers. Hybris omni-channel commerce software is designed to support even the most complex B2B environments. You can offer your buyers seamless opportunities to buy, regardless of the complexity of your back-end systems, at every stage of the customer journey.
Take advantage of features such as web service integration with ERP solutions for credit checks and integrated sales quotation processes. Use advanced personalization and targeting, and offer self-service and optimal search and navigation. Allow your buyers to make repeat purchases and buy in bulk, and provide efficient omni-channel fulfillment options and helpful product recommendations.
Optimize your processes and increase productivity to lower both the total cost of ownership and cost to serve customers. Get online faster with Hybris B2B Commerce Accelerator, a customizable, omni-channel framework ready for production.
Hybris delivers scalability and performance for high volume environments. Implementations in production support more than 20 million SKUs and 6,000 transactions per second.
Hybris supports multiple languages, currencies, and tax calculations easing expansion into new segments and markets. Increase your customer base and attract new business opportunities by providing B2B enterprises access to your product catalogs along with integration into Hybris logistics systems.
The hybris platform works seamlessly with your current back-end office systems, such as your customers’ procurement systems through hybris B2B
Hybris Commerce for Small and Midsize Enterprises
SAP Hybris Commerce, Edge Edition is the commerce solution for small to mid-sized businesses looking to make their digital transformation.
Enterprise companies aren’t the only ones facing the digital transformation. Small and mid-sized business recognize the need to meet their omni-channel customers where they are everywhere. To do that, they need to implement lean, effective omni-channel experiences that won’t break their banks.
SAP Hybris Commerce, Edge Edition is Hybris Commerce simplified. It takes the core features of the leading commerce solution and packages it specifically to meet the needs of small and medium-sized businesses, bothB2C and B2B. It delivers the same enterprise-class capabilities as our standard commerce solution, but on a smaller scale, for an easier entry into the market.
- Utilize leading core omni-channel commerce functionality in a simple, streamlined solution.
- Choose between the B2C or B2Beditions for capabilities to suit your business needs.
- Implement quickly for a fast time to market (TTM).
- Easily transition into the Hybris Commerce enterprise solutions as your business grows, making Hybris Commerce the first and last platform you’ll ever need.
- Fast and reliable.
- Service Oriented
- Simple and straightforward
- Integrated, but modular
- Lower Total Cost of Ownership